# Hochschule Luzern: Growth Hacking With the Room Scored as Live Leads > Elias Oender taught growth hacking to managers at Hochschule Luzern by scoring the room as live leads, sending them home with funnel and workflow playbooks. - URL: https://unfair.at/cases/hslu/ - Author: Elias Oender, Unfair Advantage Marketing ## The quick answer Elias Oender, founder of Unfair Advantage Marketing, designed and taught the growth hacking session of the CAS Online Media and Campaign Management at Lucerne University of Applied Sciences. A live QR code quiz scored every manager in the room like a lead and steered the session to what the room needed, and hands-on funnel and workflow exercises sent each manager back to their team with a playbook. ## What Did Elias Oender Teach at Hochschule Luzern? Elias Oender, founder of Unfair Advantage Marketing, designed and taught the growth hacking session of the CAS Online Media and Campaign Management at Lucerne University of Applied Sciences. [The university](https://en.wikipedia.org/wiki/Lucerne_University_of_Applied_Sciences_and_Arts), Hochschule Luzern in German, is a public university of applied sciences with a large continuing and executive education programme beside its degrees, and the CAS is part of it. The room was full of managers in continuing education, people who need methods they can put to work in their own companies. Hochschule Luzern invited a practitioner to give them exactly that: a session on how companies grow fast by testing, measuring and scaling what works, taught the way a growth team actually runs. The managers got growth hacking from someone who uses it, which is what turns a lecture into a plan. ## How Did a Live Quiz Turn the Lecture Hall Into Scored Leads? A live QR code quiz turned the lecture hall into a scored pipeline: every manager scanned the code, answered a Typeform quiz, and was scored the way a sales team scores a lead. The scores showed in real time what the room needed, and the session was steered straight to it. This is adaptive teaching: the lesson took its shape from the audience, the same way a strong funnel adapts its message to the buyer. The managers saw the method work on themselves before they learned to use it on their own customers, which is the fastest proof a growth tactic can get. Nobody had to take the value of lead scoring on trust, because every person in the room had just been scored. ## What Is Lead Scoring and Why Does It Pay Off? Lead scoring gives every contact points for what they do and who they are, so a team can see who is closest to buying. [HubSpot's documentation](https://knowledge.hubspot.com/scoring/understand-the-lead-scoring-tool) describes building scores from record actions or properties to prioritise contacts, companies and deals, then putting those scores to work in segments, workflows and reports. The payoff is focus: sales time and ad budget go to the people most likely to convert, and far less of both is spent on contacts who were never going to buy. In the Lucerne lecture hall, the same logic decided where teaching time went. In a business, it decides where the money goes, and that is where growth comes from. Unfair Advantage Marketing ranks buyers for clients on the very same principle. ## Why Does Adaptive Teaching Work Like a Growth Experiment? It works like a growth experiment because it measures first and then puts the effort where the measurement says it will pay. [Growth hacking](https://en.wikipedia.org/wiki/Growth_hacking) is defined as a marketing discipline built on rapid experiments, such as A/B tests, that improve the customer's path, scale the ideas that work and drop the ones that fail. The Lucerne session ran that loop in miniature: the quiz was the test, the scores were the data, and the rest of the session scaled what the room needed most. Managers in a classic lecture hear about experimentation. These managers took part in one, and left knowing what it feels like when a plan bends to the data in front of it. That experience is what makes a method stick once they are back at work. ## What Did the Managers Take Back to Their Own Teams? They took back funnel and workflow playbooks they had worked through with their own hands during the session. The hands-on exercises turned the ideas of the day into steps a team can run: where attention comes from, where it turns into an enquiry, and which workflow carries it forward to a sale. That is the gain a continuing-education session should deliver, managers who return to the office with something their team can put to work the next morning. Teaching managers also multiplies the effect, because each one carries the method back into a whole department. A seminar seat that sends a manager home with a working playbook returns far more than one that sends home a stack of notes. ## What Does a Scored Lecture Hall Mean for Your Funnel? If a lecture hall can be scored and steered live, so can your funnel. Every visitor to your website and every contact in your CRM leaves signals, and the brands that read those signals spend their budget on the people who are ready to buy. Today, Unfair Advantage Marketing runs the same discipline with AI agents that read those signals and move budget toward the buyers most likely to convert. The method Elias taught in Lucerne, and to Austria's next advertisers at the [Werbe Akademie Wien](https://unfair.at/cases/werbeakademie/), is the method we run for clients now. If you want your own funnel scored the same way, [book a call](https://unfair.at/book/) and we will show you where your best leads are hiding. See where your funnel lets ready buyers slip away by [running a free scan](https://unfair.at/scan/). ## Frequently asked questions ### What did Elias Oender teach at Hochschule Luzern? He designed and taught the growth hacking session of the CAS Online Media and Campaign Management at Lucerne University of Applied Sciences. A live QR code quiz scored the managers in the room like leads and steered the session to what they needed. Hands-on funnel and workflow exercises gave them playbooks for their own teams. ### What is growth hacking? Growth hacking is a marketing discipline focused on fast company growth through experiments. Teams test ideas such as new offers, pages or channels, scale what works and drop what does not. The method suits any company that can measure its funnel. ### How does lead scoring work? Lead scoring gives each contact points for actions, such as visiting a pricing page or opening an email, and for properties, such as company size or role. The total shows who is closest to buying, so sales and marketing focus on the contacts most likely to convert. Most CRMs, HubSpot among them, have scoring built in. ### Does lead scoring work for B2B companies? Yes, and B2B is often where it pays most, because sales cycles are long and sales time is expensive. Scoring lets a team spend its time on the accounts that show buying signals. It works best when marketing and sales agree on what a good lead looks like. ### What is adaptive teaching? Adaptive teaching measures what a group knows during the lesson and changes the lesson to match. In the Lucerne session, a live quiz scored the room and the session was steered to what the scores said the room needed. It is the classroom version of a funnel that adapts its message to the buyer. ### Can growth hacking work for a small company? Yes. Growth hacking grew up in startups with small budgets, because it puts money only behind ideas that have proven themselves in a test. What it takes is a clear funnel and the discipline to measure every step. A free scan shows where your funnel has the most room to grow. ### How much does a growth marketing workshop for a team cost? It depends on the size of the team, the depth of the session and whether it works on your own data. A session built around your live funnel takes more preparation and pays back faster. Book a call and we will scope it with you. ### What does a scored classroom teach about running a funnel? That every audience leaves signals, and that acting on them live beats sticking to a fixed plan. A funnel that reads its visitors and adapts its message spends budget on the people who are ready to buy. Unfair Advantage Marketing runs client funnels on that principle today.