+327% conversion lift in 6 weeks
Challenge
B2B SaaS company with a solid product but conversion rates stuck at 1.2%. Previous agency ran three ad variants and called it a day.
Approach
Deployed 125-variant multivariant testing across Meta and Google. AI identified that short-form video testimonials outperformed polished brand ads by 4x. Rebuilt funnel with dynamic landing pages matched to ad creative.
Result
Conversion rate jumped from 1.2% to 5.1%. CPL dropped 58%. Client scaled ad spend from €3K to €12K/month with improving returns.