Case studies

Five industries. One system. Here's what happened.

All results are real. Client names are anonymized. The numbers aren't.

SaaS · 6 weeks

+327% conversion lift in 6 weeks

Challenge

B2B SaaS company with a solid product but conversion rates stuck at 1.2%. Previous agency ran three ad variants and called it a day.

Approach

Deployed 125-variant multivariant testing across Meta and Google. AI identified that short-form video testimonials outperformed polished brand ads by 4x. Rebuilt funnel with dynamic landing pages matched to ad creative.

Result

Conversion rate jumped from 1.2% to 5.1%. CPL dropped 58%. Client scaled ad spend from €3K to €12K/month with improving returns.

Protein / FMCG · 8 weeks

CPL reduced by 62% in 8 weeks

Challenge

DTC protein brand burning through budget on Meta with diminishing returns. Creative fatigue setting in every 10 days.

Approach

AI creative pipeline generating new variants every 48 hours instead of every 2 weeks. Automated budget reallocation killing underperformers within 24 hours instead of waiting for weekly reviews.

Result

CPL dropped from €14.20 to €5.40. Revenue scaled from €5K to €25K/month in 3 months without increasing relative ad spend.

Automotive · 30 days

20 qualified leads in the first 30 days

Challenge

Premium automotive dealership group struggling to generate qualified test drive bookings. Previous campaigns attracted clicks but not buyers.

Approach

Built lead qualification funnel with multi-step form filtering for budget and timeline. AI-optimized ad targeting to reach in-market buyers, not window shoppers.

Result

20 qualified leads in first 30 days. 6 converted to sales in 60 days, representing over €400K in vehicle sales from €4K ad spend.

Real Estate · 90 days

3x pipeline in 90 days

Challenge

Real estate development company with premium properties and zero digital lead generation. All sales came from broker networks.

Approach

Built full digital funnel from scratch: awareness campaigns, retargeting sequences, and automated follow-up via AI outreach system. Targeted high-net-worth individuals through LinkedIn and Google.

Result

Pipeline tripled in 90 days. Digital channel became the #1 lead source, surpassing broker referrals for the first time.

E-Commerce · 12 weeks

ROAS scaled from 1.8 to 4.2

Challenge

E-commerce brand with decent traffic but poor return on ad spend. ROAS hovering around 1.8x, barely profitable after margins.

Approach

AI-driven budget reallocation across 6 ad platforms. Killed underperforming channels entirely, doubled down on top 2. Creative testing revealed that UGC-style content outperformed studio shots by 3x.

Result

ROAS improved from 1.8 to 4.2. Monthly revenue grew 180% while ad spend increased only 40%.

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