Run · Outreach that did the reading
B2B outreach that reads the room before it knocks
The quick answer
B2B outreach from Unfair runs cold email on Force, our lead engine, with LinkedIn sequences where they fit. Every prospect is researched before a word is written, and sending domains stay protected so the mail lands. Most outreach is leaflets from a plane, this is a letter. For companies that sell to companies, from €1450 / month.
Price
Price
What the price covers
Price: from €1450 / month for one brand's outreach on Force, covering sourcing, research, writing, sending and a senior who reads the numbers. Add markets, brands or mailboxes and we size it on a call, since the price follows the work and the work follows your ambition.
- deliverables
- 6
- process steps
- 5
- questions answered
- 8
Fit
Who it is for
- B2B companies, agencies and studios that can name their ideal customer in one sentence. Two sentences is already a committee.
- Teams without an SDR bench who want first conversations that start with a reason to reply.
- Founders whose cold email tool gave their domain a reputation. Not the good kind.
- Budgets at or above the monthly floor, with someone who answers replies by the next morning.
Who it is not for
- Brands that sell only to private shoppers. With no business buyer to write to, we would be dropping leaflets from a plane.
- Anyone who wants 10,000 mails a week from one domain. We send what each mailbox can carry, and then we stop.
- Teams that will not answer a reply. An opener with nobody home wastes the research.
Deliverables
What your B2B outreach looks like once somebody did the reading
- 01
Prospects, not a phone book
Force starts from who buys, searches the market for matching companies and finds the right person behind each one. Names you can actually write to.
- 02
Homework, per prospect
Each prospect gets studied first, for example with an AI audit of their mobile website. The opening line is about their business, from line one.
- 03
A letter, not a leaflet
Every first email is written from that finding. Leaflets get binned, a letter about your own website at least gets a look.
- 04
Domains that keep their good name
Force sends only what each mailbox can carry, counts a send only when the platform confirms it left and keeps every link on domains we own. A domain's reputation is not a consumable.
- 05
Bounces get read, not shrugged at
The reason behind every bounce is read and acted on. Live addresses stay on the list, dead ones leave, nobody guesses.
- 06
LinkedIn next to the email
LinkedIn and email sequences that feed your CRM, for markets that live on both. Two lanes, one pipeline.
Process
Outreach: How it works
-
01
Name the buyer
Who buys, in which market, with which offer. One sentence, no committee, no workshop.
First
-
02
Do the reading
Force sources the companies, finds the contact and researches each one, before any send, as it should be.
Before any send
-
03
Build the runway
Domains, mailboxes and authentication, set up so volume follows what each mailbox can carry. Takeoff comes after.
Before any send
-
04
Send, then listen
First emails go out. A human reads the replies, the bounces and their reasons.
Ongoing
-
05
Widen when the market runs dry
More industries first, then larger companies, geography last. A harvested market rests quietly instead of getting mailed to death.
When needed
Compared
How it compares
| Criterion | Agency | In-house hire | DIY | Unfair |
|---|---|---|---|---|
| Who researches each prospect | A template with your logo on it | One SDR with an inbox and other jobs | You, between other tasks | Force, per prospect, before the first word |
| Cost shape | Retainer, often plus setup | Salary, tools and months of ramp-up | Subscriptions plus your own hours | One monthly price, sized to markets and mailboxes |
| Domain risk | Depends who is driving | Depends on the hire | One enthusiastic week can burn a domain | Volume follows what each mailbox can carry |
| Who reads the numbers | The account manager, in a monthly deck | The SDR, who also does everything else | Whoever remembers | A senior, on bounces, replies and markets |
Proof
What is already on the record
- Engine
Force finds, researches and writes to prospects for several brands at once, and keeps every sending domain trusted.
See the source → - Case
4am Studio: every cold email opens with the prospect's own mobile website report.
See the source → - Case
Aliant: LinkedIn and email sequences that feed the CRM and scale into every next market.
See the source → - Case
e.battery systems: LinkedIn outreach and a campaign that put the brand in front of mayors.
See the source →
FAQ
Frequently asked questions
How much does B2B outreach cost?
Short version, with a number. Our B2B outreach is priced from €1450 / month for one brand. The final number follows your markets, your brands and the mailboxes the volume needs, and a 15-minute call sizes that faster than any spreadsheet. You pay for the running of a lead engine and a senior who reads it, not for a pile of mails.
How do I hire an outreach agency like Unfair?
Easy. No RFP, no twelve-slide deck. Book the 15-minute call. You tell us who your ideal customer is and which market you sell into, and we tell you straight whether Force fits. If it does, we size the engagement from there. If it does not, we say so on the call.
What is the best alternative to a cold email agency?
You have three choices, and two involve a spreadsheet. Hiring an SDR, buying a tool, or running an engine built around research. A typical agency hands you a template with your logo on it. Unfair runs Force, which researches every prospect first, while a senior reads the numbers. You get the engine without hiring the team.
Is Unfair an alternative to Instantly, Lemlist or Apollo?
Different sport, same stadium. Those are tools. You get the software and you do the research, the copy and the deliverability yourself. Unfair runs the whole thing for you on Force. If you want software to run yourself, buy a tool. If you want the running done for you, that is Unfair.
Does cold email outreach actually work?
Cold email is not dead, it is mostly lazy. It works when the first message is useful to the person reading it. A concrete finding about their own business gives them a reason to reply, as at 4am Studio, where every email opens with the prospect's own mobile website report. We promise no reply rate, because any promised number would be a guess.
Is cold email outreach legal?
Boring but important. Rules differ per market, and mailbox providers set their own bar on top. Force is built around authenticated sending, low complaint rates and clear opt-outs, and every campaign is built per market. This is not legal advice, so check your own case with counsel before the first send.
How do you keep cold emails out of the spam folder?
Spam folders are earned. We treat every sending domain like a liability with a reputation. Force sends only what each mailbox can carry, counts a send only when the platform confirms it left, reads the reason behind every bounce and keeps every link on domains we own. Relevant mail earns replies, and replies protect the sender.
Do you do LinkedIn outreach as well?
Yes, as the second lane. Yes, where your market lives there. LinkedIn and email sequences can feed the same CRM, as in the partner acquisition engine built for Aliant, which scales into every next market. Email on Force is the core, LinkedIn is the second lane.
Next step
Outreach (Force, LinkedIn)
from €1450 / month