Landing-page conversion
−58%
Cost per lead
€3K → €12K
Ad spend
Challenge
Solid B2B SaaS product, but conversion stuck at 1.2%. The previous agency ran three ad variants and called it a day.
What we did
125-variant testing across Meta and Google. AI found short-form video testimonials beat polished brand ads 4x, so we rebuilt the funnel with dynamic pages matched to each ad.