Advise, minus the slideware
AI marketing consulting that builds what it recommends. Revolutionary, we know.
The quick answer
AI marketing consulting at Unfair is strategy plus the build. A senior with 15 years in performance marketing sets the plan from your own numbers, then wires AI agents into your ad accounts, data and reporting. Pricing is from €1950 / month, or a one-off analysis from €4950.
Price
Price
or one-off analysis from €4950
What the price covers
The retainer is from €1950 / month: senior strategy and AI execution for one price, agents wired into your existing stack, live in five to seven days. One price, no hourly meter running while we think. The one-off analysis from €4950 ends in a ranked plan you can run yourself or hand to us. The Ad Audit at €950 is the cheapest way to find out whether we are any good.
- deliverables
- 6
- process steps
- 4
- questions answered
- 9
Fit
Who it is for
- Founders and marketing leads who run paid media on Google, Meta or Microsoft without an in-house performance lead and have a nagging feeling the account could earn more. The feeling is usually right.
- Teams of one to ten marketers who want a senior plan and the automation built, and who have survived enough slide decks for one lifetime.
- Companies whose tracking, reporting and budget decisions still run on manual work and gut feel. Gut feel is a fine hobby and a poor media planner.
- Brands that want to test AI properly inside their own stack before they hire for it. Cheaper than a failed hire, and you keep the learnings.
Who it is not for
- Teams that want hourly advice with no build attached. The retainer pays for the plan and the work behind it, so the quick strategy chat with no follow-up is not on the menu.
- Businesses with a tiny ad budget. The free scan and the Ad Audit are the better first step, and neither of them will judge you.
- Anyone who needs a guaranteed result by a fixed date. Results depend on your market, your offer and your data, and whoever promises otherwise is selling something. (We are selling something too, just not that.)
Deliverables
What AI marketing consulting includes (besides opinions)
- 01
A plan from your own numbers (vibes sold separately)
A ranked 90-day roadmap built from your accounts, so every move rests on your data. Benchmarks are for people who have none.
- 02
AI agents on your payroll, minus the payroll
Agents connected to your ad platforms, analytics, CRM and shop. No rip-and-replace: we plug into what you already run, because your team has enough migrations already.
- 03
Automation that retires the Friday spreadsheet
n8n workflows, alerts and dashboards that take over the manual reading, checking and reporting. The spreadsheet leaves with full honours.
- 04
A morning report that read the numbers before you did
An AI analyst reads the numbers every morning and flags what changed, so the first coffee comes with context.
- 05
A senior who actually opens the dashboard
Elias reads the results, makes the calls the agents cannot make and adjusts the plan. Yes, the same person who sold you the thing.
- 06
Radical transparency, no smoke machine
Self-hosted by default, so you can see how the system works and keep access to all of it. We look, we never hide.
Process
Consulting: How it works
-
01
Audit first, opinions later
We read your accounts from the inside so every later move is backed by your real numbers. We look, we never touch.
Before the build
-
02
Plug in the agents
We deploy the agents and connect them to your existing stack. Nobody has to rebuild anything, which is the nicest thing you can say about a project.
Live in five to seven days
-
03
Let the experiments fight it out
The system tests creative, budget, audiences and channels. Winners get fed, losers get cut, and nobody is invited to a meeting about it.
Every day
-
04
Review, then compound
A senior reads the results, steers and sets the next round, so the wins build on each other instead of on slides.
Ongoing
Compared
How it compares
| Criterion | Agency | In-house hire | DIY with tools | Unfair |
|---|---|---|---|---|
| Speed to first result | Onboarding and handoffs come first | Hiring and ramp-up take months | Fast to start, slow to get right | Live in five to seven days |
| Who does the work | A team with mixed seniority | One person who has to know everything | You, between other jobs | One senior steering AI agents |
| Cost shape | Retainer, sometimes plus a share of ad spend | Salary, tools and management time | Tool subscriptions and your own hours | One monthly price for strategy and execution |
| Who owns the data | Depends on the contract | You | You | You, self-hosted by default |
| What you keep if you leave | Reports and decks | Whatever the person documented | Your own setup | Your accounts, your data and the audit with its roadmap |
Proof
What is already on the record
- Case
Performance marketing consulting for BMW in Austria and 10 other markets: a lower cost per click, a higher click-through rate and a client rating no BMW consultant had reached before.
See the source → - Case
e.battery systems: a complete digital marketing strategy that grew website visitors tenfold.
See the source → - Page
Elias Oender: 15 years of senior performance marketing, from BMW to Swisscom to 70 plus European clients.
See the source → - Page
The retainer in detail: what the system wires into your stack and the four steps it runs on.
See the source → - Page
Our read on why AI marketing tools still need a human operator.
See the source → - Page
Our read on what AI marketing actually changes for a team.
See the source →
FAQ
Frequently asked questions
What is AI marketing consulting?
Short version: someone who has done this for 15 years tells you what to automate, then automates it. AI marketing consulting is senior strategy plus the build. A consultant decides where AI agents and automation earn money in your marketing, then wires them into your ad accounts, data and reporting. At Unfair that is one price, one senior marketer and agents that run every day.
How much does AI marketing consulting cost?
Brace yourself, it is a number. At Unfair the retainer is from €1950 / month, covering strategy and execution together. A one-off analysis from €4950. Market prices vary wildly with scope and with whether the build is included, so compare what each price delivers. The Ad Audit at €950 is the cheapest way to see where we would start.
What does an AI marketing consultant actually do?
Mostly the unglamorous part. A good one reads your numbers first, finds where budget and time leak, and then builds the fix: a roadmap, agents connected to your platforms, automated reports and a regular review. Advice alone rarely moves a number, so the building is part of the job and never an upsell.
Is AI marketing consulting worth it for a small business?
It can be, once ad spend and complexity make manual work expensive. Below that point the free scan and the Ad Audit show where your marketing leaks before you commit to a retainer, and we say so on the call if a retainer would be too much for where you are. We would rather lose a deal than sell you a rocket for a bicycle path.
Why not just hire an agency?
Your budget makes a terrible training ground for juniors. Agencies sell the hours of a team with mixed seniority. With Unfair you get one senior marketer with 15 years of experience steering AI agents, so the work that used to need a department runs without the handoffs. The comparison table shows where each option fits best.
Do you only advise, or do you also build?
Advice that never ships is a hobby, and we skipped that hobby. We do both by default. The retainer pairs strategy with the automation builds, the AI tooling and a light consulting layer on top. AI alone is not yet strong enough to deliver outcomes without expert orchestration, so the expert and the build stay together.
What access do you need to get started?
Read access to your ad platforms, analytics and shop or CRM, set up through a simple onboarding page. During the audit we only read and analyse and never change anything, and the access is yours to revoke the moment the audit is delivered. We look, we never touch.
How fast does it start, and what happens if we stop?
The system is live in five to seven days. Everything runs on your accounts and your data, self-hosted by default, so stopping means switching the agents off. No hostage situation, no data in a drawer. The audit report and its 90-day roadmap stay yours, with no obligation to continue.
Will AI replace our marketing team?
AI takes over the manual work of reading numbers, building reports and moving budgets. Strategy, creative direction and the final word stay with people. The agents are becoming a commodity, and the experience that points them at the right problem is what pays. The robots are coming for your Friday report, not your job.
Next step
AI Marketing Consulting
from €1950 / month