Diagnose · We look, we never touch

Google Ads audit: your whole account under the microscope

The quick answer

The Ad Audit is a Google Ads audit, with Meta Ads and GA4 included, run from inside your accounts. Think MRI for your ad budget: we look, we never touch. You get a private report with 30+ findings ranked by impact and a 90-day roadmap, about 2 weeks after access, from €950.

from €950 €4950 Diagnose
Book the full audit See the sample audit
Ad Audit: phone screen capture of one of our own pages
Our own page: unfair.at/audit-sample-en.html
From access to roadmap WHAT THE AUDIT STACKS From access to roadmap 01 90-day roadmap Fixes referenced by number 30+ ranked findings Sorted by impact, in plain euros Channel reads Meta, Google, GA4 and the shop Read-only access We look, we never touch Each layer rests on the one below it. A Google Ads audit builds from read-only access up to a ranked roadmap. unfair.at
Figure 1/2 · The Ad Audit stacked from the bottom: read-only access, channel reads, 30+ ranked findings, a 90-day roadmap. · swipe ↔

Price

Price

from €950 €4950

What the price covers

Price: from €950, one-time, at launch pricing. The list price is €4950, which is what the work is worth. One flat price, no retainer, and the report and roadmap are yours to keep, whether you hire us afterwards or not.

deliverables
6
process steps
3
questions answered
9

Fit

Who it is for

  • Advertisers with live Meta or Google campaigns and a few months of data to read.
  • Shops, lead businesses and service companies: the audit adapts to the channels you actually run.
  • Anyone about to sign with an agency who wants a neutral read first, like a surveyor before the house.
  • Teams that feel the account leaks but cannot say where. We say where.

Who it is not for

  • Accounts that have not started advertising. The free scan comes first.
  • Anyone who wants fixes made during the audit. It reads, the fixes are a separate step.

Deliverables

What a Google Ads audit digs up

  1. 01

    Meta Ads, winners to killers

    Every campaign ranked winner to killer: objectives, placements and the demographics quietly draining budget.

  2. 02

    Google Ads, pulled apart

    PMax, Brand and Search separated: which keywords and devices convert, and where competitor and generic terms burn money.

  3. 03

    The funnel, where it breaks

    Where revenue really comes from and exactly where view, cart, checkout and purchase break down.

  4. 04

    Attribution without the fairy tales

    A deduplicated cross-channel view that surfaces the channels Meta and Google can never see.

  5. 05

    The shop's side of the story

    Real revenue, average order value, the growth curve and which codes and influencers paid off.

  6. 06

    30+ findings, one roadmap

    Every leak and opportunity in plain euros, ranked by impact, with a phased plan that references the fixes by number.

Process

Audit: How it works

  1. 01

    Book it

    Secure your slot at the launch price through the checkout.

    Day 1

  2. 02

    Hand over the keys, read-only

    Admin access to up to 4 channels, within 2 weeks, guided by a simple onboarding page. An MRI for your ad budget: we look inside, we never touch.

    Within 2 weeks

  3. 03

    Get the verdict

    A private, password-protected report, walked through together.

    About 2 weeks after access

Compared

How it compares

Criterion AgencyIn-house hireDIYUnfair
Who reads the account An analyst, often the same team that wants the retainerYour own marketer, reviewing their own workA tool that checks settingsA senior with AI agents, from inside the accounts
Neutrality The audit is the first step of the sales pitchHard to be neutral about your own decisionsNeutral, and also blind to contextRead-only, yours to keep, no obligation to continue
What you get A deck of observationsAn internal opinionA score and a checklistRanked findings and a phased roadmap
Price shape Hours or a project feeSalary timeSubscriptionOne flat price, no retainer

Proof

What is already on the record

  • Page

    The full audit goes inside your accounts and ends in 30+ ranked findings and a 90-day roadmap.

    See the source →
  • Case

    Löffelgeist: one performance audit across Meta, Google Ads, GA4, Search Console and the shop funnel, with the next wins named.

    See the source →
  • Case

    dotsandlines: a marketing audit across Meta, Google Ads, Analytics and Search that named the next wins.

    See the source →
  • Case

    All About Apps: a Google Ads performance audit that pinpointed where the next leads were waiting.

    See the source →
Book, send access, get the report THREE STEPS Book, send access, get the report 02 Step 1 01 Book Checkout, then access €950 flat price, no retainer Step 2 02 Send access Up to 4 channels 2 weeks to send read-only access Step 3 03 Get the report Private report 30+ findings, 90-day plan Three steps, one flat price. How a Google Ads audit with Unfair runs from booking to report. unfair.at
Figure 2/2 · The Ad Audit in three steps: book at a flat price, send read-only access within 2 weeks, receive 30+ findings and a 90-day roadmap. · swipe ↔

FAQ

Frequently asked questions

How much does a Google Ads audit cost?

Cheaper than finding out the hard way. The Ad Audit is priced from €950 at launch pricing, one-time. The list price is €4950. One flat price, everything included, no retainer. Audits elsewhere are billed by the hour or by the project, so compare what you get: here that is 30+ ranked findings and a 90-day roadmap.

How do I book a Google Ads audit?

Easy: one checkout, one access email. Hit the checkout on the audit page, then send read-only admin access within 2 weeks. If you would rather talk first, book the 15-minute call and we walk through what the audit would read in your accounts.

Is there a free alternative to a paid ad audit?

Yes, and it is a good appetizer. Yes: the free scan. It grades your live Google and Meta ads and your landing page from the outside in about a minute and shows 8 key findings. The paid audit goes inside your accounts and finds the rest.

What is the alternative to an agency audit that ends in a sales pitch?

Audits that end in a pitch are brochures with extra steps. A read-only audit with no strings. We only read and analyze, the report and the roadmap are yours to keep, and there is no obligation to continue. Run the 90-day plan yourself, hand it to another team, or hand it to us.

What does a Google Ads audit include?

Everything that touches your revenue. Your campaigns, keywords, placements, devices and demographics, your GA4 funnel, a deduplicated cross-channel attribution view and your shop backend where relevant. It checks whether your tracking even reports the truth, then ranks every finding by impact.

What access do you need for the audit?

Real access, read-only. Admin access to up to 4 channels: your ad accounts, your analytics, and your shop, CRM or CMS where relevant. To read the whole picture we need real admin access, not a stripped-down role. We only look and analyze, and you can revoke access when the report lands.

Can ChatGPT or an AI tool do my ad audit?

Tools check boxes. A generic tool can check settings. Ours points AI agents trained on 15 years of senior performance marketing at your own accounts and numbers, then ranks every finding in euros. A tool tells you a setting is off, an audit tells you what it costs.

How long does the audit take?

Quicker than your next quarterly review. You send access within 2 weeks of booking, and you get the audit about 2 weeks after we receive it. Faster access means a faster report. The 90-day roadmap is yours to run at your own pace, with or without us.

Is my data safe?

Read-only means read-only. Yes. We only read and analyze, and never change or touch anything in your accounts. The report is delivered password-protected, nothing is shared or sold, and you stay in control of every access you grant.

Next step

Ad Audit

from €950

Book the full audit See the sample audit