Fix · Ad Optimization
Google Ads optimization that follows the money, not the recommendations
The quick answer
Ad Optimization is monthly Google Ads optimization, with Meta and Microsoft Ads in the same hands. A senior reads every campaign, fixes tracking, structure and creative, and moves budget to the winners, because Google's optimization score also works for Google. For accounts with real spend, from €1950 / month.
Price
Price
What the price covers
Price: from €1950 / month for the optimization of your ad accounts, covering reading, fixing, shifting and reporting. Accounts and ad spend stay yours. Past roughly 10k euro of monthly spend, Ad Infinitum is the next gear.
- deliverables
- 6
- process steps
- 5
- questions answered
- 8
Fit
Who it is for
- Advertisers running Google, Meta or Microsoft Ads with enough spend to deserve a senior's attention every month.
- Shops and lead businesses who suspect the account leaks but cannot see where.
- Teams whose agency sends a deck once a month and calls it a strategy.
- Anyone who wants strategy and the hands-on fixes from the same person.
Who it is not for
- Accounts that have not started, or have no tracking at all. Begin with the Ad Audit.
- Pure brand awareness with no return to measure. ROAS needs something to chew on.
- Pure done-for-you with no conversation about strategy. We like talking.
Deliverables
What Google Ads optimization actually touches
- 01
A ranked list, winners to money-killers
Every campaign read and ranked, so effort starts where the euro is.
- 02
Tracking that tells the truth
Conversions, consent and server-side lead tracking fixed first, because optimizing on bad data is steering with a broken compass.
- 03
Search terms, cleaned out
Separate tracks per audience, exclusion lists and negative terms that keep budget off searches that only look close.
- 04
Fresh creative per push
New ads and angles drawn from your own account's winning patterns, not from a stock photo folder.
- 05
Money moves to the winners
Budget shifts from weak campaigns to strong ones, inside the total you set. The total is yours, the shuffling is ours.
- 06
Reports that read themselves
Daily, weekly and monthly AI reports flag the dip before it costs money.
Process
Optimization: How it works
-
01
Read everything
Every campaign, keyword, placement and euro, so each move rests on your numbers.
First
-
02
Fix the measuring
Tracking and conversions first. Nothing smart happens on dumb data.
Early
-
03
Rebuild what leaks
Tracks per audience, cleaner search terms, fresh ads for each push.
Early
-
04
Shift the budget
Winners get more, weak campaigns give theirs up, the total stays yours.
Ongoing
-
05
Read it again
A senior reads the numbers again, and the loop starts over from what the account just taught us.
Every month
Compared
How it compares
| Criterion | Agency | In-house hire | DIY | Unfair |
|---|---|---|---|---|
| Who touches your account | A junior with a checklist | One generalist with six other jobs | You, between meetings | A senior operator with AI tooling |
| What drives decisions | The platform's recommendations | Whatever the last meeting said | Optimization score: the waiter recommends the priciest wine | Return per euro on your own numbers |
| Cost shape | Retainer or percent of spend | Salary plus tools | Free, paid for in hours | One monthly price, ad spend stays yours |
| Reporting | A monthly deck | Ad hoc | Screenshots | Reports that arrive on their own, daily to monthly |
Proof
What is already on the record
- Case
360grad Fitness: Meta, Google and Microsoft Ads optimised for ROAS, with fresh creative for every push.
See the source → - Case
Pulsus-Fit: Google and Meta Ads on full tracking, with every euro steered toward the highest return.
See the source → - Case
Autom8: a Google Ads build with separate B2B and B2C tracks and server-side lead tracking.
See the source → - Case
SICK! by Fabio Wibmer: cross-platform campaigns optimised to a ROAS of up to 50.
See the source → - Case
BMW: performance marketing consulting with lower cost per click and higher click-through rates.
See the source →
FAQ
Frequently asked questions
How much does Google Ads optimization cost?
Short version, with a number. Our Google Ads optimization is priced from €1950 / month, on top of the ad spend you pay Google, Meta and Microsoft yourself. The monthly price covers the reading, the fixing, the budget shifts and the reports. A call sizes it against the number of accounts and channels you run.
How do I hire someone to optimize my Google Ads?
Easy: a call and a screenshot. Book the 15-minute call. Bring a screenshot of your results and your spend per channel, and we tell you what we would look at first. Most people start with the Ad Audit as the entry door, then move to the monthly optimization once the picture is clear.
What is the best alternative to a Google Ads agency?
A senior instead of a junior with a checklist, basically. A senior operator with AI tooling instead of a junior with a checklist. A typical agency gives you a monthly deck. Unfair gives you one person who reads your numbers, fixes the account and moves the money, with Meta and Microsoft Ads in the same hands.
Is Unfair an alternative to Google's optimization experts and optimization score?
Google's optimization score is a very helpful waiter who also owns the restaurant. Google and Meta optimise for their own revenue, so a brand that wants the return for itself needs its own data deciding where the money goes. That is the job we do.
What does Google Ads optimization include?
Everything that leaks. Tracking fixes, account structure, search terms and negatives, creative refreshes, budget shifts toward the winners and regular reports. It starts with a read of every campaign, keyword, placement and euro, so each change has a number behind it.
Do you optimize Meta Ads and Microsoft Ads too?
Yes, because money does not respect channel borders. Yes. Google, Meta and Microsoft Ads are optimised in one hand, because budget has to move between them to be useful. One person watching three accounts sees what three agencies each miss.
How fast will I see results?
Patience, but not much. Tracking fixes and waste removal show up first, creative and budget shifts follow. We promise no number, because accounts start from very different places. After the first read of your account we tell you what to expect and roughly when.
Do you need access to my ad accounts?
Your accounts, your card, our hands. Yes, and they stay yours. We work inside your own Google, Meta and Microsoft accounts, your ad spend runs on your card and every euro stays visible to you. We never carry your ad spend.
Next step
Ad Optimization
from €1950 / month