Fix: get into the answer
Automated generative engine optimization (GEO): be the brand ChatGPT actually mentions
The quick answer
Automated GEO is generative engine optimization on autopilot. Your customers ask ChatGPT, Perplexity and Gemini before they ask Google, so we make your site readable, quotable and measurable for them and adjust it every week, the loop we run on unfair.at. Pricing is from €99 / month. Traction takes six to twelve months.
Price
Price
What the price covers
Automated GEO is from €99 / month. That is the entry price for the automated layer and the weekly loop on one site, smaller than most software subscriptions you have forgotten to cancel. Larger sites and heavier content volume are scoped on the call. Traction takes six to twelve months, so the earlier it starts, the earlier it pays.
- deliverables
- 5
- process steps
- 4
- questions answered
- 8
Fit
Who it is for
- B2B and service companies with a public website and a product that buyers ask AI assistants about, usually late at night and usually before calling you.
- Brands that rank in Google but are missing from ChatGPT and Perplexity answers. Ranked and invisible is a strange place to live.
- Marketing leads who want to start with GEO at a small monthly price before they commit a larger budget. Cheaper than the meeting where you discuss it.
- Teams that already publish content and want it structured so AI systems can quote it, instead of paraphrasing somebody else's.
Who it is not for
- Anyone who needs to be named in AI answers within days. Traction takes six to twelve months, and we are not magicians, just patient.
- Anyone who wants to game AI answers with hidden text or fake citations. We stay white hat and grey hat, because a dishonest shortcut here ages badly.
- Sites that block AI crawlers by policy and want to keep it that way. That is a legitimate choice, and we will not argue with a locked door.
Deliverables
What generative engine optimization includes (besides patience)
- 01
A baseline that says who AI recommends instead of you
Where ChatGPT, Perplexity and Gemini name you today, and where they name your competitors instead. Occasionally humbling, always useful.
- 02
A layer the robots can actually read
An llms.txt, structured data on every page and explicit crawler access rules, so AI systems can read and trust your site without squinting.
- 03
Pages that answer before they clear their throat
Pages and FAQs built around the real questions people ask, with the answer in the first lines so a model can quote it. The warm-up paragraph about your industry's rich history gets cut.
- 04
A weekly loop that never gets bored
Search data and AI crawler traffic are read every week, and a few things change at a time so the effect stays readable. Patience, automated.
- 05
A report you can forward without apologising
What changed, what AI crawlers fetched and where you were named, in language a marketing lead can forward.
Process
GEO: How it works
-
01
Baseline (about a minute, we timed it)
The free scan grades your site and shows how visible you are inside AI assistants. Free, and no, there is no catch.
About a minute
-
02
Set up the layer
We publish the llms.txt, the structured data and the crawler rules on your domain. Unglamorous and essential, like plumbing.
-
03
Write the answers first
We turn the real questions of your buyers into pages that models can quote. Your buyers already asked, somebody should answer.
-
04
Measure, adjust, repeat (patiently)
Every week we read the data and make a few changes. Traction builds over time, like most things worth having.
Six to twelve months
Compared
How it compares
| Criterion | GEO agency | In-house SEO | DIY with tools | Unfair |
|---|---|---|---|---|
| Cost shape | Project or retainer, scope set by the agency | Salary and tools | Tool subscriptions and your own hours | from €99 / month |
| Who runs the weekly loop | An account team | One specialist next to other priorities | You, when there is time | Automated, with a senior reading the results |
| Measurement | Reports on the agency's chosen metrics | Search metrics first | Dashboards you configure | Search data plus AI crawler traffic, every week |
| What you keep if you leave | Reports and content | The documented setup | Your own setup | The pages, the structured data and the llms.txt on your domain |
Proof
What is already on the record
- Page
The free scan checks your landing page, your live ads and whether ChatGPT recommends you.
See the source → - Page
unfair.at publishes one new AI-marketing article every day, in English and German.
See the source → - Page
Our own llms.txt lists every article on the site, in English and German.
See the source → - Page
Our explainer on what generative engine optimization is.
See the source → - Page
Our playbook for getting cited by ChatGPT, Perplexity and Google AI Overviews.
See the source → - Page
Our guide to judging GEO providers by measured outcomes.
See the source →
FAQ
Frequently asked questions
What is generative engine optimization (GEO)?
In plain words: generative engine optimization is the work of making a brand easy for AI systems like ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and quote. It covers structured data, clear answer-first content and crawler access. The goal is to be named in the answer, which beats being the fourth blue link nobody scrolls to.
Is GEO real or just hype?
Fair question, the acronym soup is real. The behaviour is real too: more buyers ask an AI assistant before they open a search result. The tactics are young, and no vendor controls what a model says. Good GEO therefore means doing the measurable basics well, then reading the data every week and adjusting.
Does GEO replace SEO?
No, it builds on it. Fast pages, clear structure and good links still matter, because AI answers lean on the same sources. GEO adds answer-first content, structured data and entity facts that models can verify. Most brands need both: SEO gets you into the building, GEO gets you quoted in the lobby.
How much does GEO cost?
Automated GEO is from €99 / month, which covers the automated layer and the weekly loop on one site. Agency GEO projects are usually scoped to the site and can cost far more. Larger sites and heavier content volume are scoped on a call, and the number you see here is the real one.
How long until we are named in ChatGPT answers?
Traction takes six to twelve months, so the earlier it starts, the earlier it pays. Structured data and crawler access can be live within the first weeks, while citations build as AI systems pick up the new pages. Anyone who promises a date is guessing, or at least rounding generously.
Can you guarantee that ChatGPT will mention us?
No vendor can, because a model decides what it says. A guarantee here would be a horoscope. We control what we can: a readable site, quotable pages and a weekly loop that measures results. We report what changed and where you were named, and we never use hidden text or fake citations.
What do you need from us?
The domain, permission to publish the technical layer and pages on it, and access to your search data and analytics so we can measure. The free scan comes first and needs only your website address, so the commitment level is roughly "type a URL".
Does GEO work for German-language markets?
Yes. People ask AI assistants in German too, usually with more compound nouns, and the same mechanics apply: clear answers, structured data and crawler access. unfair.at publishes in English and German, so we run the loop in both languages.
Next step
Automated GEO
from €99 / month